About

We are brand specialists.

Talking Shapes is led by Creative Director, Leon Makari, and supported by a trusted team of thinkers, designers, developers, writers and artists. We help brands to not just communicate but to connect, leaving a lasting imprint on the hearts and minds of their audiences. We achieve this by following our three guiding principles; powerful ideas, strategic thinking and embracing simplicity.

WHY WE EXIST

In a world of ever-increasing complexity, we believe it is more important than ever to simplify, eliminate and de-clutter. Talking Shapes was born out of a desire to help organisations do just that. We believe that clear and effective brand experiences will create lasting connections with audiences.

The most valuable asset a business has is its brand, but businesses often struggle to express their difference.

Our guiding principles

We help organisations bring their story to light by following our three guiding principles.

Simplicity, not simple

Brands that embrace simplicity create lasting connections with their customers. We eliminate and de-clutter to deliver clear and effective brand experiences.

Strategic focus

Everything we do is backed up by strategy. We only put pen to tablet once an approach has been defined, ensuring your brand is always moving in the right direction.

Powerful ideas

Ideas are critical to the way we work. By challenging the conventional and embracing the unpredictable, our work is built on fresh thinking and creative flair.

Start-ups to industry leaders, we work with brands of all sizes and at all stages of their journey.

Our process

Our five-step process helps turn ideas, to brands, to experiences.

1. Brand Story

We dive deep into your industry, analysing your market and listening to your community, to truly understand what makes your brand unique. The outcome is a brand story that your audience wants to connect with.

Naming

Positioning

Tone of voice

Brand strategy

2. Brand Identity

We create brand identity systems that are constructed around a core idea to bring your brand story to life. We believe that every aspect of your visual identity should reflect what your brand stands for.

Logo

Identity system

Art direction

Brand architecture

3. Brand Toolkits

Brands are delivered through a clearly defined set of brand guidelines, along with a bank of assets and templates to ensure that everyone in your business understands how to present your brand.

Assets

Templates

Image

Guidelines

4. Brand Activation

When it comes to launching your brand, we deliver both digital and real-world experiences that engage and connect with your audience, including campaigns, web design, motion, and packaging.

Digital

Motion

Campaigns

Environmental

5. Brand Guardianship

Brand equity is hard to build and too easy to lose. Brand guardianship is a strategic imperative as it helps to safeguard your brand and ensures your brand continues to work effectively.

Ongoing support

Training

Safeguarding

Strategic partner

Our clients say

Nina Humphries

Deputy Director, UK Feminista

They took the time to develop an in-depth understanding of the project brief, explore different creative concepts and respond to feedback, which resulted in a powerful and innovative design output that exceeded our expectations.

Fiona Sexton

UK Marketing Operations Manager, Knight Frank

Leon is one of the best Creative Directors that I have ever worked with. He listens, asks questions, and then delivers to a high standard. Every design is pitched perfectly and he is adaptable to help the marketing teams deliver a definitive design.

Nina Humphries

Deputy Director, UK Feminista

Fiona Sexton

UK Marketing Operations Manager, Knight Frank

Navigating Complexity.
Crafting Simplicity.

Our guiding principles

Our process

Our clients include

Our clients say

Navigating Complexity.Crafting Simplicity.

Our guiding principles

Our process

Our clients include

Our clients say

Navigating Complexity.
Crafting Simplicity.